Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include

• Search engine optimization (or SEO),
• Paid placement,
• Contextual advertising, and
• Paid inclusion.

The goal of any marketing campaign is simply increased conversions. In terms of Search Engine Marketing this translates into:

• Improve your web visibility and get as much relevant traffic as possible,
• Improve traffic quality: Get high rankings for exactly those keywords that bring visitors with the best conversion rate,
• Decrease expenditures by stopping advertising for underperforming keywords.

Looking at search engine optimisation (SEO), this is achieved through three key disciplines:

• Clean Code - How your site is built affects how search engines index it
• Authoritative Content - if you don't have enough, you'll not be seen as a leader
• Relevant Links - It's also about who you know on the web

Our strategic approach to internet marketing addresses each of these key areas and develops an effective strategy for your company to be found when people are looking for your products or services.

We are happy to work with your existing developers if any code changes are needed, and will produce a detailed report of what needs to be changed.

We can author and source content tailored to your business. We will conduct research and write articles and features that will help build your authority in your market. This strengthens your brand in the eyes of your existing and potential customers, but also improves the all important SERPs.

We have also partnered with DirectNews - a division of Adfero - who write unique and tailored news content for organisations to publish on websites, intranets, extranets and mobile platforms, and will be happy to discuss how publishing relevant and breaking news on your website can improve SEO, enhance your brand and put you in front of your prospective customers more easily.

Results

"The number of orders we get has risen dramatically. The online ordering system is great, and we also get more telephone orders for our catering services as a result. Being number 1 in Google without paid advertising is fantastic."
-- NBA, Noura