Pulling data from third-party content providers (such as advertising networks) into your own content can damage your brand if the content fails to load. This has the effect of stopping your site from appearing to the visitor and can lead to lost sales, and reduced visits at busy times. Is there a solution? Of course …

Read more ...

Tagging is the new hip Web 2.0 buzzword. Seems like everyone is testing an aspect of it, from Amazon to Burpee. But what is it and why is it so great?

Read more ...

We get asked this question quite a lot because people think it’s a cheap way of running a mailing list. The reality is that it isn’t and it can cost you (and your ISP) more problems than it’s worth to save a few pence.

Read more ...

PPC is, simply, paid advertising and the amount of budget you spend depends on what results you are trying to achieve. Since the Internet is used as a research tool in business you need to understand the browsing and buying behaviour of your target audience before you can simply decide if it’s a good idea or not.

Read more ...

A straightforward way of how to approach the planning of your next pay-per-click campaign.

Read more ...