Email Marketing

Campaign Pilot is a proven, dedicated mailing list management system that has been used by companies such as Apple, Jaguar and many smaller ones too. It has been around for a number of years and Emissary has taken a license to use the system for our clients. Our decision was to invest in a proven system that was built specifically for the purpose of conducting and managing email campaigns of any size rather than to continue to use open source systems that were either designed as discussion group systems or were difficult to maintain and exhibited unexpected behaviour (and which required a constant investment of time to maintain and patch), or posed unnecessary security and performance risks to our web servers.

Campaign Pilot runs on its own dedicated servers and so has no effect, and no risk, to our clients’ website hosting or performance. It can be used as often, or as little, as needed and you only pay for the emails you send out. There is no ongoing or monthly fee for use of the system.

Ensuring the Message gets through

Email deliverability is an incredibly important part of email marketing. There's nothing more frustrating than spending days designing the perfect campaign only for it to end up being flagged as SPAM and never read. To minimize the chances of this happening, we've taken the following measures:

All of Campaign Pilot’s delivery servers have been whitelisted by many of the larger ISP's, including AOL and Yahoo! Campaign Pilot’s servers are also integrated into the spam reporting systems for other large ISP's such as Hotmail and MSN. These arrangements ensure the best chance of your emails being delivered and also allow us to keep any sender not following best practice off the Campaign Pilot servers.

The Campaign Pilot team monitor blacklists daily. If a server is ever listed, they remove it from the cluster immediately and resolve the issue on your behalf.

Ease of Use

The system has been designed with ease-of-use in mind, and features a crisp, clean interface. However, quality and detail of reporting has not been compromised and the system provides depth as well as breadth of reporting. Multiple email lists can be accommodated allowing you to segment your audience if required.

More Information

For more information about Campaign Pilot, please refer to our detailed guide (pdf). The document also shows you some screen shots of the different reporting screens in the system so you can get a feel for how it looks and works.